Savile Row: The Global Golden Mile of Tailoring

Savile Row is a street in Mayfair, central London. Known principally for its traditional bespoke tailoring for men, the street has had a varied history that has included accommodating the headquarters of the Royal Geographical Society at 1 Savile Row, where significant British explorations to Africa and the South Pole were planned; and more recently, the Apple office of the Beatles at 3 Savile Row, where the band’s impromptu final live performance was held on the roof of the building.

Savile Row Academy
Prince Charles’ double-breasted suits

Tailors started doing business in the area in the late 18th century; first in Cork Street, about 1790, then by 1803 in Savile Row itself. In 1846, Henry Poole, later credited as the creator of the dinner jacket, opened an entrance to Savile Row from his tailoring premises in Old Burlington Street. Founded in 1849 by Henry Huntsman, H. Huntsman & Sons moved to No. 11 Savile Row with the ending of the war in 1919. During the First World War, Huntsman’s was a tailor to the military, producing dress uniforms for British officers throughout the conflict (like Hugo Boss in Germany who was the tailor, producing military dress uniforms for German officers of Third Reich). In 1969, Nutters of Savile Row modernised the style and approach of traditional Savile Row tailoring; a modernisation that continued in the 1990s with the “New Bespoke Movement”, involving the designers Richard James, Ozwald Boateng, and Timothy Everest.

Huntsman & Sons unveils SS17 collection

The term “bespoke” is understood to have originated in Savile Row when cloth for a suit was said to “be spoken for” by individual customers. The short street has been termed the “golden mile of tailoring”, where customers have included Charles, Prince of Wales, Winston Churchill, Lord Nelson, Napoleon III, Muhammad Ali Jinnah, Laurence Olivier, Duke Ellington, and Jude Law.

Cigar Aficionado

In 1969, Nutters of Savile Row modernised the style and approach of traditional Savile Row Tailoring; a modernisation that continued in the 1990s with the “New Bespoke Movement”, involving the designers Richard James, Ozwald Boateng, and Timothy Everest. The term “bespoke” as applied to fine tailoring is understood to have originated in Savile Row, and came to mean a suit cut and made by hand.

Manning and Manning

The website GQ British featured an article in January 2018 about Savile Row. It contains a list of SR tailors and states: “London is undeniably menswear’s global capital and the most important street in this world is Savile Row, a modest Mayfair row of the men’s tailors that quite simply make the best suits in the world.”

Follow Us

About the author

The Liberal Globe is an independent online magazine that provides carefully selected varieties of stories. Our authoritative insight opinions, analyses, researches are reflected in the sections which are both thematic and geographical. We do not attach ourselves to any political party. Our political agenda is liberal in the classical sense. We continue to advocate bold policies in favour of individual freedoms, even if that means we must oppose the will and the majority view, even if these positions that we express may be unpleasant and unbearable for the majority.

Leave a Reply

Your email address will not be published.

en English
X
error: Content is protected !!